Traditionally speaking, customer agents can only deal with a single call or chat at a time, a problem that chatbots and artificial intelligence in general addresses. With the rise of chatbots, multiple inquiries can be handled in one go and wait times drastically reduced, says inventor and innovator Peter Zieve. Of course, live representatives still come in for more complex issues.
What makes chatbots advantageous to businesses is that they provide quick access to a customer’s profile or account information, from, say, following up on after-sales service or the tracking of a delivery package. Given the rise of digital media and the internet, the modern customer conducts many transactions online and expects no less than solid communication systems in place for his or her queries.
If a modern business is to truly generate more sales and build better relations with its clients, setting up chatbot support is fast becoming a necessary move. After all, chatbots allow for various efficiency boosts, from being dynamic and interactive sales funnels to replacing emails as messenger bots with high click-through rates.
Online marketers now make use of chatbots to deliver information to website visitors through pop-up messages that, when clicked, sends prospective customers down the sales funnel. The interactive nature of chatbots likewise allow for what is now being called content gamification, explains Peter Zieve. Gamification refers to a business’ ability to offer more customized, personalized, and interactive information to visitors, in the hopes of giving them positive experiences and tell a story to build better relationships with the brand.
Peter Zieve is an inventor, innovator, educator, and founder and CEO of aerospace automation company Electroimpact, Inc. Know more about Mr. Zieve and his work here.
Peter Zieve 